The fundamental question facing every leader – every day – is why? Why does your organization exist? Why do you operate in certain markets and not in others? Why do customers choose you today? Why will they choose you tomorrow?
Being able to answer why – immediately and accurately – is what separates industry leaders from industry laggards. Strategic planning is the critical corporate process of ensuring that everyone across your organization knows the answer to “why” and agrees on a plan to moving forward with the answers to “how?”
The Marshall Advisory Group can help you not only create an effective strategic plan but also take the most important next step to move the plan off the shelf by putting it into action. Our strategic planning practice typically involves a phased approach:
Situational Analysis Phase
- Clarify your organization’s purpose, desired future and values
- Conduct in depth interviews and develop analysis of organizational strengths, weaknesses, opportunities and threats
Goal Setting Phase
- Forecast future events and possible scenarios for planning
- Refine value proposition and competitive differentiation derived from organizational core competencies
Research and Analysis Phase
- Analyze your organizations historical performance and existing plans
- Evaluate your competitive landscape, demand for products/services and alternatives
- Conduct additional market analysis leading to discovery of opportunities
Strategic Ideation Phase
- Evaluate possible implications from research and analysis
- Facilitate brainstorming informed by research and implications
- Apply tools for ranking and prioritizing strategic ideas
Plan Development Phase
- Formulate written strategy and implementation plans
- Create organizational communications plans
- Identify asset gaps and prioritizing resource allocation
- Develop detailed departmental work plans
Implementation Phase
- Develop ongoing communication and plan sustainability
- Commission plan and establish schedule to monitor ongoing execution